How the FOMAS Project Sparked Eastland Jones Creative
Eastland Jones Creative was born from both necessity and passion—the need for a revitalized website and brand identity for Friends of Mountainair Animal Shelter (FOMAS) and our shared vision as husbands and business partners to create something impactful.
The FOMAS project will always hold a special place in our hearts because it was the catalyst that launched our business. While our passion for helping individuals, small businesses, and nonprofits existed long before, this project was the moment we chose to move forward despite the fear of failure. It challenged us to set aside doubts, embrace our expertise, and fully commit to our roles as creative and technical professionals.
Building Eastland Jones Creative – A Leap of Faith
We specialize in: Custom Website Design & Development – Modern, responsive, and SEO-optimized websites built with the latest technologies.Branding & Visual Identity – Logo design, color schemes, typography, and brand messaging that elevate businesses.
Nonprofit Digital Solutions – Creating user-friendly platforms that help nonprofits increase donations, volunteer engagement, and community support. SEO & Content Strategy – Ensuring our clients rank higher in search engines with well-structured, optimized content. E-Commerce & Business Websites – Helping small businesses thrive online with custom-built websites tailored to their goals.
Transforming FOMAS’s Digital Presence
When Friends of Mountainair Animal Shelter approached us, they had a basic Squarespace website that lacked visual engagement, flexibility, and a strong brand presence. We saw an opportunity to enhance their digital experience, improve their online visibility, and create a platform that truly reflected their mission.
We started by: Refining their existing brand identity – Keeping the recognizable color scheme and logo while giving it a fresh, modern look. Rebuilding their website with Astro.js and Sanity – Ensuring fast performance, seamless updates, and a mobile-friendly experience. Optimizing pet adoption listings – Creating a simple workflow for adding new dogs and blog posts in just minutes, from desktop or mobile. Boosting online discoverability – Implementing SEO best practices to increase visibility for people searching for local animal shelters and pet adoptions in New Mexico.
Enhancing user engagement – Designing a clear, intuitive layout that makes it easy for visitors to adopt, donate, volunteer, or learn more.
With these updates, FOMAS now has a highly functional, visually engaging website that makes it easier than ever to connect people with rescue dogs in need of loving homes.
Why Work With Eastland Jones Creative?
At Eastland Jones Creative, we don’t just build websites—we create custom digital experiences that help nonprofits, businesses, and entrepreneurs thrive. Our Oklahoma City-based studio specializes in branding, web design, and SEO strategies that are both visually compelling and results-driven.
Whether you’re a nonprofit looking to increase community engagement, a small business in need of a professional online presence, or an entrepreneur ready to launch a new brand, we’re here to help.
Ready to elevate your digital presence? Let’s build something amazing together! Contact Eastland Jones Creative today.
